Upgrade To A First Class Cabin

Shell Rimula is an oil that protects and prolongs truck and agricultural machinery engines. We needed to reconnect with our audience with a promotion to lift declining sales.  

Truck drivers around Australia spend hours in their cabins – whether it’s driving a truck or operating farm machinery. In this idea we reward them for all their hard work. A promotion that offers an upgrade to a more premium type of cabin. An all inclusive trip to Las Vegas flying first class. We launched the idea with print, radio and outdoor which directed truck drivers to a microsite where they could discover more about the prizes, enter the promotion and find Shell Rimula stockists.