BRAD JONES

#TakeYourShot

The new adidas Electric Rugby Boots are specifically designed for the big games. Not for a quick one on one or a spot of casual training. In fact, they’re not even boots. They’re weapons. Weapons designed to take down prey, weapons to be worn by the big game hunters. #TakeYourShot became a global toolkit of social and POS assets that captured the assertive spirit of players on the field around the world. Are you ready to #TakeYourShot?

Date: 2015 / Client: adidas / Role: Senior Art Director / Tags: adidas, art direction, concept, creative, design, performance /