Pop-up Sushi Roller Coaster

Forget sushi trains, pizza motorbikes, roller-skates and any other sub-par form of transportation for a delicious meal. If you’re using any method of food service that’s not a roller-coaster, then you’re doing it wrong. Introducing the world’s first (and hopefully ever) Pop-up Sushi Roller Coaster Restaurant.

We took the humble, everyday sushi train and transformed it into something that would get people talking. Embracing Toshiba's ‘Seriously Japanese’ overarching brand campaign we created an experiential campaign that reflected the tablet and laptop range's core product benefits: brilliantly capable and innovative while being bizarrely fun. We looked to the iconic sushi train restaurant and created a Pop-Up place where people ordered their food on a Toshiba tablet and had it delivered by a uniquely constructed roller coaster cart.

The event was held over 3 nights and was filled to capacity before the opening time each and every night. Its success was reported on TV, in print and online media.

We transformed the making-of video too, introducing to the world our fictional Japanese genius "Isamu Kamo Sensei". In his pursuit of Zen and nourishing the child within, created the Seriously Japanese Pop-Up Sushi Roller Coaster.