Pop-up Sushi Roller Coaster

Introducing the world’s first (and hopefully ever) Pop-up Sushi Roller Coaster Restaurant.

We wanted to create a campaign that reflected Toshiba’s tablet range; brilliantly capable and innovative while being bizarrely fun. We took the humble, everyday sushi train and transformed it into a pop-up sushi restaurant where guests could order their sushi via a Toshiba tablet and have it delivered by a uniquely constructed roller coaster cart.

The activation was held over three nights and reached capacity within minutes of opening causing a stir on social media, in the press and on TV.