We were briefed to launch the new Samsung Galaxy Note7 on T-Mobile across the U.S. with an activation that would engage the creative community and get people talking.

We enlisted well known artist Timothy Goodman and set out to draw the world’s longest piece of digital art created on entirely on the new device. Kicking off in New York City, Timothy traveled the country in the bespoke built #Note7Studio stopping off at Chicago, Atlanta and finally Austin. He drew inspiration along the way from a mix of content featured on screens on the studio’s wall including T-Mobile’s Binge on service which allows subscribers to stream all the Netflix, Hulu and YouTube they like without paying a cent as well as content people shared on social using the hashtag.

We designed a poster for each city we activated in to engage people and promote the event. The posters ran as wild postings, T-Mobile store POS as well as in local press.

A dedicated microsite invited people to experience the art being drawn in real time with an immersive interactive timeline that allowed users to explore and see what inspired him throughout his journey.