Living Light Sessions

Together with Live Nation, we were tasked to create a social campaign that showed people, how Philips Hue Lighting can transform their living spaces at home. Living Light Sessions is an ongoing performance series featuring today’s biggest and emerging acts in living rooms around the U.S. The campaign gives viewers an up-close and personal experience with artists via a performance film, before unpacking Hue product stories with artist interviews and tutorials led by tech influencer Jonathan Morrison. These core pieces of content were supported with both, paid and organic executions to drive participation on the Hue social channels. Sit back, tune in and see what Hue can do for you.