Come Fry With Me

Philips brings to market a more innovative, faster and healthier way to cook the food Australians love. The Philips AirFryer range has been enjoying incredibly high product satisfaction for those who own them, but until now, has not be getting the market-wide awareness it deserves. The brief was to create a non-traditional campaign that sparks conversation about a category that Australians know very little about.  

It was time to challenge cooking convention. Forget the fryer, forget the fry pan it's time to attempt frying the food we all love with out the usual kitchen appliances. Come Fry With Me is a content series online featuring a typical Australian Fish'n'chip shop out in the burbs, it's owner, Elkin and his assistant Marie. We watch them as he takes us on a journey, frying food in the most weird and wacky ways possible to dramatise the ease, taste and health benefits of cooking with the Philips AirFryer. Three 15 second pre-rolls directed people on YouTube through to the full story which then invited them to find out more about the Philips Airfyer range on a dedicated microsite.