Come Fry With Me

Philips brings to market a more innovative, faster and healthier way to cook the food Australians love. The Philips AirFryer range has been enjoying incredibly high product satisfaction for those who own them, but until now, has not be getting the market-wide awareness it deserves. The brief was to create a non-traditional campaign that sparks conversation about a category that Australians know very little about.  

It was time to challenge cooking convention. Forget the fryer, forget the fry pan it's time to attempt frying the food we all love with out the usual kitchen appliances. Come Fry With Me is a content series online featuring a typical Australian Fish'n'chip shop out in the burbs, it's owner, Elkin and his assistant Marie. We watch them as he takes us on a journey, frying food in the most weird and wacky ways possible to dramatise the ease, taste and health benefits of cooking with the Philips AirFryer. Three 15 second pre-rolls directed people on YouTube through to the full story which then invited them to find out more about the Philips Airfyer range on a dedicated microsite.

Date: August 2015 / Client: Philips / Role: Art Director / Tags: branded content, content, digital, film, social /

Come Fry With Me: Photocopier 15" pre-roll
Provocative 'WTF?' style pre-roll films on Youtube encouraged viewers to view the full length film. In this spot, we see Elkin attempt to fry a fish in a photocopier.

Come Fry With Me: Solarium 15" pre-roll
This time, Elkin trying to cook some of his beloved fish fare in an old 90's solarium.

Come Fry With Me: Photocopier 15" pre-roll
If photocopiers and solariums aren't enough, see Elkin in is final attempt at frying without all the oil, this time in a cement mixer.