#ChangNewLook

Chang, Thailand’s favorite beer was loosing its slice of the nations millennial beer drinking population. The problem? It’s bottle hadn’t been refreshed in its 20 year history. It was time to reset but with Thailands “dark market” restricting us from actually showing the bottle, we had to get creative.

We launched a nation wide brand campaign that invited people to look at things in their life with a fresh perspective. Using a 90 degree forced perspective visual approach throughout all touch points we were able to get people to look twice at our message, and ultimately the brand. 

Through Instagram, we asked the whole of Thailand to share their images, rotating it to make their friends look twice. The best were rewarded with great prizes for them and their friends. We kick started the campaign with a famous local football club, Buriram F.C. as well as social media influencers.