Ad Blocker

To celebrate Michelob Ultra Pure Gold becoming USDA certified organic, we wanted to find a way to bring people closer to nature.

We uncovered the insight that on average, a consumer sees 5,000 ads per day. 

On Earth Day 2019, we launched the Michelob Ultra Ad Blocker. It replaces ads with idyllic photos of nature, bringing nature closer when it was needed most.