Brad is a multi-awarded Senior Creative based in New York City.
He begun his career in the design studio of one of Australia’s largest and most creative agencies, BWM Dentsu where he was trained by one of the industry’s art direction luminaries, Bobbi Gassy. In 2011, Brad graduated from the Australian Communication Council's AWARD school as one of its Top Ten students. He is now a seasoned creative leader with a deep understanding of big brand thinking and the capability to bring it through the line. At the end of the day, it comes down to his passion for ideas big and small, but most importantly ones that contagiously find their way into culture.
In 2012, Brad joined iris in Sydney, where he spent his days creating work for adidas, Chang Beer and Fiji Airways. In 2015, Brad moved to iris' New York office to lead a team of creatives working across the Samsung, Barclaycard, CR7, and SAB Miller accounts. Now at Laundry Service NY, Brad leads the Hennessy and Belvedere Vodka accounts.
His work has been recognized at Cannes, The One Show, Clio Awards, Cristal Festival, Digital Asia Festival, ADMA, Spikes Asia and the Effies and received widespread exposure on industry blogs. In the real world, his ideas have reached millions beyond paid media, featured on television programs including Seven Nightly News, The Project and Sunrise.
Career Highlights
- Winning five from five pitch projects for Samsung during 2016 and 2017 to date.
- Helping the All Blacks to be crowned the most social Rugby Union at 2015 Rugby World Cup.
- Helped win numerous new business pitches for iris Sydney including Smirnoff, J&B Whiskey, Chang Beer, Fiji Airways, Destination NSW, Toshiba, Bendon and City of Sydney.
- Shooting the All Blacks for two major adidas brand campaigns in 2015.
- Shooting world champion surfer Kelly Slater for Fiji Airways in 2014.
- Created ‘VividSnap’, the mobile app that changed the way people shared Sydney’s iconic Vivid Festival in 2014.
- Winning seven creative and effectiveness gongs for the ‘Christchurch Reimagined’ campaign in 2013.
- Winning the coveted and industry wide pitch for Christchurch and Canterbury Tourism in 2012.
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