During a time of disposable content, well-crafted brand storytelling is precious. Ideas and innovation that help create culture instead of just following it are what make brands meaningful in today’s world.
My work has been recognized at Cannes, The One Show, Clio Awards, The Webby’s, Spikes Asia, The Effies and in the real world on television programs including Australian Seven Nightly News, The Project and Sunrise.
Currently at Laundry Service, I lead a talented team of multi-disciplinary creatives across the Hennessy, Belvedere Vodka and Orbitz accounts. Since joining, we have made Ad Age’s A-List two years in a row.
Before LS, I was ACD on Samsung, Smirnoff and Barclaycard at iris New York. I also helped lead our intern program mentoring young creatives entering the industry.
Before that, I was Art Director on adidas, Chang Beer, Fiji Airways and Christchurch Tourism at iris Sydney. During my time, we were recognized as the “Most Creative Small Agency” in Campaign Brief’s 2015 Creativity Index.
Before that, I was a Designer at of one of Australia’s most awarded creative agencies, BWM Dentsu where I was trained under art direction luminary and legend Bobbi Gassy working across a portfolio of iconic Australian and international brands.
While I was there, I graduated from the Australian Communication Council's AWARD school as one of its Top Ten students.
Before that, I studied design and communications at the Commercial Arts Training College.